© Eileen López. All rights reserved

UNIDOS

UNIDOS is a mobile app concept that archives and displays the memories and history of Puerto Rican resistance.

Overview

Our team was challenged to create an “intentional design for positive cultural impact in mixed reality” for the 2017 Microsoft Design Expo. In doing so we wanted to demonstrate the value and differentiation of Mixed Reality (MR) to the environment, objects, and people participating in our solution and meet a need that is extensible to wider applications.

My Role

Our team was challenged to create an “intentional design for positive cultural impact in mixed reality” for the 2017 Microsoft Design Expo. In doing so we wanted to demonstrate the value and differentiation of Mixed Reality (MR) to the environment, objects, and people participating in our solution and meet a need that is extensible to wider applications.

Discovery

field research

interviews

meetups

personas

customer journeys

 

Floor Plan Feature

interviews

sketches

storyboards

mockups

mvp

scrum

lean ux

 
Data Analytics

interviews

scrum

lean ux

Challenge

Since the mid-2000s, device-related distraction has resulted in a significant increase of automotive accidents and crash fatalities. It is estimated that device use while driving increases the likeliness of an accident by over four times and is implicated in as many as 1.6 million accidents per year.

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Distraction occurs when an activity causes a driver to divert their attention from the driving task to focus on another activity, such as adjusting console controls or using mobile devices. While policymakers have attempted to discourage mobile device use on the road through education and legal guidelines, the continued willingness of motorists to engage in this risky behavior clearly suggests a tangible value that must be understood and provided for in a safe and effective manner.

Research

We had only a week to spend on research so there was a tangible sense of urgency toward our process. We began by dividing aspects of our problem space amongst our team so we could rapidly apprise ourselves of the latest social, cultural, technological, and policy trends. We then focused on understanding context and user behavior through ethnographic exploration and observation. This allowed us to quickly gain a sense of our problem space and frame opportunities.

We explored several car navigation systems in person to identify their pain points in action. We noticed how unnatural current systems are and identified several technological opportunities for improvement.

Contextual Inquiry

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SHOWROOMS

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MEETING HALL

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GALLERIES

Key Insights

Key Research Insights:

  1. Navigation systems need to be in sync with the user's sensory context to provide safe and accurate driving information.

  2. Complex, information-intensive displays increase cognitive load and impair the abilities of drivers.

  3. Current navigation systems don't adjust to the emotional demeanor of a driver, which can further distraction.